/* Hidayah Media: brand tokens from the brand kit */
:root{
  --ink:#0E0E0E; --light:#F2F2F0; --ember:#FF5A1F; --stone:#E6E5E1; --graphite:#8C8C87; --charcoal:#1C1C1C;
  --line:rgba(242,242,240,.12);
  --font:"Helvetica Neue","Inter",Helvetica,Arial,sans-serif;
  --pad:clamp(20px,5vw,96px);
  --ease:cubic-bezier(.2,.7,.1,1);
}
*{margin:0;padding:0;box-sizing:border-box}
[hidden]{display:none!important}
html{background:var(--ink)}
body{background:var(--ink);color:var(--light);font-family:var(--font);font-size:17px;line-height:1.5;-webkit-font-smoothing:antialiased;overflow-x:hidden}
a{color:inherit;text-decoration:none}
img{display:block;max-width:100%}
button{font:inherit;color:inherit;background:none;border:0;cursor:pointer}
html.lenis,html.lenis body{height:auto}
.lenis.lenis-smooth{scroll-behavior:auto!important}

h1,h2,h3{font-weight:300;letter-spacing:-.025em;line-height:1.02}
h2{font-size:clamp(44px,7vw,112px)}
h3{font-size:clamp(24px,2.4vw,34px);font-weight:400;letter-spacing:-.015em;line-height:1.15}
.eyebrow{font-size:12px;font-weight:500;letter-spacing:.24em;text-transform:uppercase;color:var(--graphite)}
.center{text-align:center}
.lead{font-size:clamp(17px,1.4vw,21px);color:#c9c9c4;max-width:46ch}

/* placeholder tag: obvious on purpose, removed when real content arrives */
.ph{display:inline-block;vertical-align:middle;font:500 10px/1 var(--font);letter-spacing:.08em;text-transform:uppercase;color:#E2B13C;border:1px dashed rgba(226,177,60,.6);padding:5px 7px;border-radius:3px;margin-left:6px;max-width:100%;line-height:1.4}
html,body{overflow-x:clip}

/* buttons */
.btn{display:inline-flex;align-items:center;justify-content:center;gap:10px;height:52px;padding:0 26px;border-radius:999px;font-size:15px;font-weight:500;transition:transform .4s var(--ease),background .3s,color .3s,border-color .3s}
.btn-sm{height:40px;padding:0 18px;font-size:14px}
.btn-light{background:var(--light);color:var(--ink)}
.btn-light:hover{transform:translateY(-2px)}
.btn-ember{background:var(--ember);color:var(--ink)}
.btn-ember:hover{transform:translateY(-2px);background:#ff6c36}
.accent{color:var(--ember)}
.btn-ghost{border:1px solid rgba(242,242,240,.3)}
.btn-ghost:hover{border-color:var(--light)}

/* header */
.site-header{position:fixed;inset:0 0 auto 0;z-index:50;display:flex;align-items:center;justify-content:space-between;padding:22px var(--pad) 34px;background:linear-gradient(rgba(14,14,14,.92),rgba(14,14,14,.6) 60%,transparent);transition:opacity .5s,transform .5s var(--ease)}
.site-header.is-hidden{opacity:0;transform:translateY(-20px);pointer-events:none}
.logo img{height:21px;width:auto}
.nav{display:flex;align-items:center;gap:34px;font-size:14px}
.nav a:not(.btn){color:#bdbdb8;transition:color .3s}
.nav a:not(.btn):hover{color:var(--light)}

/* ---------- 1. door intro ---------- */
.intro{height:280vh;position:relative}
.intro-sticky{position:sticky;top:0;height:100vh;height:100svh;overflow:hidden}
.showreel{position:absolute;inset:0}
.showreel video{width:100%;height:100%;object-fit:cover}
.reel-placeholder{position:absolute;inset:0;display:flex;flex-direction:column;align-items:center;justify-content:center;gap:24px;
  background:radial-gradient(120% 90% at 30% 20%,#2b2b29 0%,#141413 45%,#0b0b0b 100%)}
.reel-placeholder::after{content:"";position:absolute;inset:0;background:repeating-linear-gradient(0deg,rgba(255,255,255,.025) 0 1px,transparent 1px 3px);pointer-events:none}
.reel-word{font-size:clamp(70px,16vw,260px);font-weight:300;letter-spacing:-.05em;color:rgba(242,242,240,.9)}
.door{position:absolute;inset:0;width:100%;height:100%;will-change:transform}
.intro-copy{position:absolute;left:0;right:0;bottom:6vh;display:flex;flex-direction:column;align-items:center;gap:14px;text-align:center}
.scroll-hint{font-size:13px;color:var(--graphite)}
.scroll-hint span{display:inline-block;animation:nudge 1.8s var(--ease) infinite}
@keyframes nudge{50%{transform:translateY(5px)}}

/* ---------- 2. hero ---------- */
.hero{min-height:100vh;padding:18vh var(--pad) 16vh;display:flex;flex-direction:column;justify-content:space-between;gap:8vh}
.hero-title{font-size:clamp(48px,8.6vw,150px);margin-top:28px;max-width:13ch}
.swap{display:inline-block;position:relative;vertical-align:bottom;height:1.04em;overflow:hidden;min-width:3.8em}
.swap-word{position:absolute;left:0;top:0;white-space:nowrap;transform:translateY(105%);color:var(--ember);font-weight:500}
.swap-word.is-on{transform:translateY(0)}
.hero-foot{display:flex;justify-content:space-between;align-items:flex-end;gap:40px;flex-wrap:wrap}
.hero-ctas{display:flex;gap:12px;flex-wrap:wrap}

/* ---------- strategy statement ---------- */
.stance{padding:6vh var(--pad) 16vh}
.stance h2{margin-top:22px;max-width:16ch}
.stance .dim{color:#5a5a57}
.stance-foot{display:grid;grid-template-columns:1fr 1fr;gap:clamp(20px,4vw,72px);margin-top:48px;max-width:1100px}

/* ---------- 3. numbers ---------- */
.numbers{display:grid;grid-template-columns:repeat(3,1fr);border-top:1px solid var(--line);border-bottom:1px solid var(--line);margin:0 var(--pad)}
.stat{padding:56px 0 56px 0;border-right:1px solid var(--line);padding-left:clamp(0px,2vw,32px)}
.stat:first-child{padding-left:0}
.stat:last-child{border-right:0}
.stat-num{font-size:clamp(56px,7.5vw,128px);font-weight:300;letter-spacing:-.04em;line-height:1}
.stat-ph{color:#3a3a38}
.stat-label{margin-top:14px;color:var(--graphite);font-size:15px}

/* ---------- 4. logos ---------- */
.logos{padding:110px 0 40px;overflow:hidden}
.logo-track{margin-top:44px;mask-image:linear-gradient(90deg,transparent,#000 12%,#000 88%,transparent)}
.logo-row{display:flex;align-items:center;gap:72px;width:max-content;animation:marquee 40s linear infinite;padding-right:72px}
.logo-chip{height:40px;flex:none;display:flex;align-items:center;opacity:.62;transition:opacity .3s}
.logo-chip:hover{opacity:1}
.logo-chip img{height:100%;width:auto;max-width:150px;object-fit:contain}
.logo-ph{width:200px;height:84px;flex:none;display:flex;align-items:center;justify-content:center;border:1px solid var(--line);border-radius:10px;color:#4a4a47;font-size:13px}
@keyframes marquee{to{transform:translateX(-50%)}}

/* ---------- section heads ---------- */
.section-head{padding:0 var(--pad);display:flex;flex-direction:column;gap:22px}

/* ---------- 5. reel wall ---------- */
.work{padding:150px 0 60px}
.wall{margin-top:70px;display:flex;flex-direction:column;gap:16px;overflow:hidden}
.wall-row{display:flex;gap:16px;width:max-content;will-change:transform}
.tile{position:relative;flex:none;width:clamp(150px,15vw,230px);aspect-ratio:9/16;border-radius:14px;overflow:hidden;
  background:linear-gradient(160deg,#232322,#121212 60%,#0d0d0d);border:1px solid rgba(242,242,240,.06);transition:transform .6s var(--ease),border-color .4s}
.tile::before{content:"";position:absolute;inset:0;background:radial-gradient(80% 50% at 50% 0%,rgba(242,242,240,.08),transparent 70%)}
.tile:hover{transform:scale(1.04);border-color:rgba(242,242,240,.25)}
.tile video{position:absolute;inset:0;width:100%;height:100%;object-fit:cover}
.tile:has(video)::before{z-index:1;background:linear-gradient(180deg,transparent 60%,rgba(14,14,14,.8))}
.tile-tag{position:absolute;left:12px;right:12px;bottom:12px;font-size:12px;color:#d6d6d1;z-index:2}
.tile-views{position:absolute;left:12px;top:12px;z-index:2;font-size:12px;font-weight:500;color:var(--light);background:rgba(14,14,14,.6);padding:5px 9px;border-radius:999px;backdrop-filter:blur(6px)}
.tile-play{position:absolute;inset:0;margin:auto;width:46px;height:46px;border-radius:50%;border:1px solid rgba(242,242,240,.3);display:flex;align-items:center;justify-content:center;opacity:.55}
.tile-play::after{content:"";border-left:10px solid var(--light);border-top:6px solid transparent;border-bottom:6px solid transparent;margin-left:3px}
.wall-note{padding:28px var(--pad) 0}

/* ---------- 6. cases ---------- */
.cases{padding:150px 0 40px}
.case{margin:70px var(--pad) 0;border:1px solid var(--line);border-radius:20px;padding:clamp(24px,3.4vw,52px);background:linear-gradient(180deg,#141414,#0f0f0f)}
.case-top{display:flex;justify-content:space-between;font-size:12px;letter-spacing:.2em;text-transform:uppercase;color:var(--graphite);padding-bottom:24px;border-bottom:1px solid var(--line)}
.case-grid{display:grid;grid-template-columns:1fr 1.15fr;gap:clamp(28px,4vw,72px);padding-top:36px;align-items:center}
.case-client{color:#bdbdb8;font-size:15px;margin-bottom:16px}
.case-steps{margin-top:30px;display:grid;gap:18px}
.case-steps div{display:grid;grid-template-columns:110px 1fr;gap:16px;padding-top:16px;border-top:1px solid var(--line)}
.case-steps dt{font-size:12px;letter-spacing:.2em;text-transform:uppercase;color:var(--graphite);padding-top:3px}
.case-steps dd{color:#d6d6d1}
.case-result{margin-top:30px;font-size:20px;font-weight:500}
.case-media{display:grid;grid-template-columns:repeat(3,1fr);gap:12px}
.tile-lg{width:100%}

/* ---------- 7. system ---------- */
.system{position:relative}
.system-pin{min-height:100vh;padding:130px 0 90px;display:flex;flex-direction:column;justify-content:center;overflow:hidden}
.steps{display:flex;gap:16px;margin-top:70px;padding:0 var(--pad);width:max-content;will-change:transform}
.step{width:clamp(260px,26vw,380px);min-height:340px;flex:none;border:1px solid var(--line);border-radius:20px;padding:32px;display:flex;flex-direction:column;gap:16px;background:#121212;transition:background .4s,border-color .4s}
.step:hover{background:#171717;border-color:rgba(242,242,240,.22)}
.step-n{font-size:14px;color:var(--graphite);margin-bottom:auto}
.step h3{font-size:clamp(30px,3vw,44px);font-weight:300}
.step p{color:#bdbdb8}

/* who it's for */
.for{padding:140px var(--pad) 60px}
.for-list{list-style:none;margin-top:36px;border-top:1px solid var(--line)}
.for-list li{font-size:clamp(34px,5.6vw,92px);font-weight:300;letter-spacing:-.03em;padding:18px 0;border-bottom:1px solid var(--line);color:#4a4a47;transition:color .4s,padding-left .5s var(--ease)}
.for-list li:hover,.for-list li.is-lit{color:var(--light);padding-left:24px}

/* ---------- 8. team ---------- */
.team{padding:140px 0 60px}
.team-track{margin-top:60px;overflow:hidden;mask-image:linear-gradient(90deg,transparent,#000 8%,#000 92%,transparent)}
.team-row{display:flex;gap:14px;width:max-content;animation:marquee 50s linear infinite;padding-right:14px}
.team-track:hover .team-row{animation-play-state:paused}
.member{margin:0;width:190px;flex:none}
.member-photo{aspect-ratio:4/5;border-radius:14px;overflow:hidden;border:1px solid var(--line);background:radial-gradient(120% 90% at 50% 35%,#2e2e2e,#141414);display:flex;align-items:center;justify-content:center}
.member-photo img{width:100%;height:100%;object-fit:cover;display:block;filter:grayscale(1);transition:transform .6s var(--ease)}
.member:hover .member-photo img{transform:scale(1.04)}
.member-initial{position:relative;font-size:96px;font-weight:300;letter-spacing:-.04em;color:var(--light);line-height:1}
.member-initial i{position:absolute;right:-.2em;bottom:.08em;width:.15em;height:.15em;border-radius:50%;background:var(--ember)}
.member figcaption{padding:12px 2px 0;display:flex;flex-direction:column;gap:2px}
.member-name{font-weight:500;font-size:15px}
.member-role{color:var(--graphite);font-size:13px}
/* contact shortcuts */
.contact-alt{margin-top:28px;color:var(--graphite);font-size:15px}
.socials{display:flex;gap:10px;margin-top:14px;flex-wrap:wrap}
.social{display:inline-flex;align-items:center;gap:9px;height:44px;padding:0 16px 0 13px;border:1px solid var(--line);border-radius:999px;font-size:14px;color:var(--light);transition:border-color .3s,background .3s}
.social svg{width:19px;height:19px}
.social:hover{border-color:var(--ember);background:rgba(255,90,31,.08)}
.wa-float{position:fixed;right:22px;bottom:88px;z-index:60;width:54px;height:54px;border-radius:50%;background:var(--ember);color:var(--ink);display:flex;align-items:center;justify-content:center;box-shadow:0 10px 30px rgba(0,0,0,.45);transition:transform .3s var(--ease)}
.wa-float svg{width:27px;height:27px}
.wa-float:hover{transform:translateY(-3px) scale(1.04)}
.form-wa{color:var(--ember);text-decoration:underline}

/* ---------- 9. contact ---------- */
.contact{padding:160px var(--pad) 140px;display:grid;grid-template-columns:1fr 1fr;gap:clamp(40px,6vw,120px);align-items:start}
.contact-head h2{margin-top:22px}
.enquiry{border:1px solid var(--line);border-radius:22px;padding:clamp(24px,3vw,44px);background:#121212}
.hidden-field{position:absolute;left:-9999px}
.form-progress{display:flex;align-items:center;gap:16px;font-size:12px;color:var(--graphite);letter-spacing:.15em;margin-bottom:28px}
.form-bar{flex:1;height:2px;background:var(--line);border-radius:2px;overflow:hidden}
.form-bar i{display:block;height:100%;width:33.3%;background:var(--ember);transition:width .5s var(--ease)}
.form-step{border:0;display:none}
.form-step.is-on{display:block;animation:stepIn .5s var(--ease)}
@keyframes stepIn{from{opacity:0;transform:translateY(10px)}}
.form-step legend{font-size:clamp(24px,2.2vw,32px);font-weight:300;letter-spacing:-.015em;margin-bottom:24px}
.choices{display:grid;gap:10px}
.choice{position:relative;display:block;cursor:pointer}
.choice input{position:absolute;opacity:0}
.choice span{display:block;padding:18px 22px;border:1px solid var(--line);border-radius:14px;transition:border-color .3s,background .3s}
.choice:hover span{border-color:rgba(242,242,240,.3)}
.choice input:checked+span{background:var(--light);color:var(--ink);border-color:var(--light)}
.choice input:focus-visible+span{outline:2px solid var(--light);outline-offset:2px}
.fields{display:grid;grid-template-columns:1fr 1fr;gap:14px}
.field{display:flex;flex-direction:column;gap:8px;font-size:13px;color:var(--graphite)}
.field-wide{grid-column:1/-1}
.field input,.field textarea{font:inherit;font-size:16px;color:var(--light);background:transparent;border:1px solid var(--line);border-radius:12px;padding:14px 16px;resize:vertical}
.field input:focus,.field textarea:focus{outline:none;border-color:rgba(242,242,240,.5)}
.form-nav{display:flex;justify-content:space-between;gap:12px;margin-top:28px}
.form-nav .form-next,.form-nav .form-send{margin-left:auto}
.form-done{margin-top:20px;font-size:18px}
.shake{animation:shake .4s}
@keyframes shake{25%{transform:translateX(-6px)}75%{transform:translateX(6px)}}

/* footer */
.site-footer{padding:60px var(--pad) 40px;border-top:1px solid var(--line);display:flex;align-items:flex-end;justify-content:space-between;gap:30px;flex-wrap:wrap}
.footer-mark{height:22px;width:auto}
.footer-cols{display:flex;gap:36px;flex-wrap:wrap;font-size:14px;color:#bdbdb8}
.footer-cols a:hover{color:var(--light)}

/* ---------- avatar guide ---------- */
.guide{position:fixed;left:24px;bottom:24px;z-index:40;display:flex;align-items:flex-end;gap:12px;pointer-events:none;opacity:0;transform:translateY(20px);transition:opacity .6s,transform .6s var(--ease)}
.guide.is-on{opacity:1;transform:none}
.guide-avatar{width:64px;height:64px;flex:none;border-radius:50%;background:var(--charcoal);border:1px solid var(--line);display:flex;align-items:center;justify-content:center;overflow:hidden}
.guide-avatar img{width:40px;height:auto}
.guide-bubble{max-width:280px;background:var(--light);color:var(--ink);padding:14px 16px;border-radius:16px 16px 16px 4px;font-size:14px;line-height:1.4;box-shadow:0 10px 40px rgba(0,0,0,.4)}
.guide-bubble .ph{margin:8px 0 0;display:inline-block}
.guide-text{min-height:1.4em}

/* ---------- custom cursor ---------- */
.cursor{position:fixed;left:0;top:0;z-index:100;pointer-events:none;display:none}
.has-cursor .cursor{display:block}
.has-cursor,.has-cursor a,.has-cursor button,.has-cursor label{cursor:none}
.cursor-dot{position:absolute;width:10px;height:10px;margin:-5px 0 0 -5px;border-radius:50%;background:var(--light);mix-blend-mode:difference;transition:transform .35s var(--ease),opacity .3s}
.cursor-label{position:absolute;left:14px;top:14px;white-space:nowrap;background:var(--light);color:var(--ink);font-size:13px;font-weight:500;padding:7px 12px;border-radius:999px;transform:scale(.6);opacity:0;transform-origin:0 0;transition:transform .35s var(--ease),opacity .25s}
.cursor.is-label .cursor-label{transform:scale(1);opacity:1}
.cursor.is-label .cursor-dot{transform:scale(.4)}
.cursor.is-hover .cursor-dot{transform:scale(3.2)}

/* ---------- responsive ---------- */
@media (max-width:900px){
  .nav a:not(.btn){display:none}
  .numbers{grid-template-columns:1fr}
  .stance-foot{grid-template-columns:1fr}
  .case-steps div{grid-template-columns:90px 1fr}
  .stat{border-right:0;border-bottom:1px solid var(--line);padding:36px 0}
  .stat:last-child{border-bottom:0}
  .case-grid,.contact{grid-template-columns:1fr}
  .member{width:140px}
  .member-initial{font-size:72px}
  .wa-float{right:16px;bottom:84px;width:50px;height:50px}
  .logo-row{gap:48px;padding-right:48px}
  .logo-chip{height:32px}
  .steps{width:auto;flex-direction:column;padding:0 var(--pad)}
  .step{width:auto;min-height:0}
  .fields{grid-template-columns:1fr}
  .guide{left:12px;bottom:12px}
  .guide-bubble{max-width:220px;font-size:13px}
  .hero{padding-top:16vh}
}
@media (prefers-reduced-motion:reduce){
  .logo-row,.team-row{animation:none}
  .scroll-hint span{animation:none}
}